It’s hard to believe almost a year has passed since we helped transform Insight Financial Associates new premises. Taking an empty office building and turning it into a modern, inspiring space for staff and visitors to enjoy was a real labour of love….here’s how the Red Dragon team achieved it!
Collaborating with family firms JS Property Maintenance and John Palmer Carpets, both based in Norfolk, we provided a range of high-quality fixtures for the new office space. Focusing on a contemporary but classic style, we prioritised practicality while encapsulating the company’s brand identity.
First impressions matter so we wanted to provide an impactful and memorable experience the moment visitors enter the reception area. A large faux foliage wall, with cut lettering showcasing the company branding, immediately grabs attention and provides the perfect place for social media photos and videos. The ultimate backdrop!
Mounted on our custom-built framework, the COB LED lighting enhances the meticulously arranged foliage and provides a welcome glow. Smaller columned versions of the LED green walls were added to the staff break area, flanking the large TV.
As well as brand identity, the theme ‘The Art of Insight’ played a big part in the ground floor design. Celebrating renowned artists from the past as well as providing a dedicated space for local artists to show off their work, the whole space exudes creativity. Norfolk’s communities and charities are important to Insight, so we produced a framed art collage by children from Norwich’s Clare School, which hangs pride of place in the main meeting room.
Each meeting room was given its own identity, named after famous artists such as Van Gogh and Turner with a mounted print and dedicated wall plaque. To create a sense of cohesion and consistency, we produced the plaques in the same shiny material as the green wall lettering. This was also carried through to the smaller details such as door kick plates and toilet door signs.
The sweeping staircase cried out for a feature wall, so we installed a vinyl wrap of the company’s vision. Black lettering against the white walls creates drama and a sense of space, while commanding attention.
Last but not least, our exterior signage reflected the same high-end aesthetic and brand consistency. Custom post signs, with contoured frames as a nod to the artistic theme, feature in the car park, while bespoke slated panelled signage sits proudly on the exterior walls for maximum visibility. The main entrance sign, a columned version of the slated panel signage, features the same contrasting cut lettering and provides instant brand impact!
We’re so proud with the results of this collaboration and feel privileged that Insight trusted us to transform their new premises. Supporting other local businesses is something we’re passionate about. Working on this remarkable project enabled us to build new relationships with Norwich businesses, overcome challenges, share ideas, and contribute our skills to achieving great results!
